A colourful coup

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Fridge magnets from Chumbak

As you stroll down the Dadabhai Naoroji Road from Victoria Terminus to Kala Ghoda, you’ll come across a store bursting with vibrant colours. It has a pull, a magnetic field that you won’t be able to resist. We’re talking about Chumbak, one of India’s most loved and cherished lifestyle brands.

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The newly launched apparel collection. Just so the men don’t feel left out, 25 per cent of the collection including shirts and boxers has been designed exclusively for men

Over the years, most of us have become increasingly conscious about the way we dress, the accessories we flaunt with and the gifts we buy for our loved ones. We aren’t afraid to stand out and express our vivacious personalities. Working around this philosophy, Chumbak has announced the launch of its all new fashion apparel and accessories range called Collection One.

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Chumbak’s fall/winter collection is eye-catching yet strikes a fine balance between loud brights and boring solids

Now, now, don’t brush this off as any other fall/winter collection. The range has everything you need. From fashion clothing to accessories and home decor, it comprises close to 350 styles catering to the new-age, fashion conscious, global consumer. My husband loves camping, so I bought him this lovely white shirt with cute little tents printed all over. Another friend of mine loves paragliding, so I gifted her a parachute laptop sleeve for her birthday. I also got an Enchanting Peacock scarf for my mother who is fascinated with peacock colours. You see what I mean? If you’re too busy to drop in at the brand’s flagship retail store, you can always place your order on the online webstore. Be it a bright cushion to liven up your living room or a pretty planter for your kitchen, the crafted products are sure to lift your mood.

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Shubhra and Vivek strike a pose at the launch of Collection One at Kala Ghoda, Mumbai

Commenting on the launch of Collection One, Vivek Prabhakar, co-founder and CEO, Chumbak, said, “Our design philosophy brings alive current customer trends making it aspirational worldwide and has constantly evolved to depict universality and enjoy a larger global appeal. Our customers loved what we did from the start and the brand occupies a significant portion of their everyday lives.”

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Pretty planters sitting on the shelves. “The owl is our favourite,” says Shubhra
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Can’t take your eyes off those bellies, can you?
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Mugs, coasters, gift wraps and more
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Bobble heads on display. Isn’t the saadhu cute?
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Pretty up with these accessories
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Come Diwali, ditch those traditional diyas and opt for candles encased in these tiny houses
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Vintage suitcases that will remind you of bigger dreams while you work

“We have paid attention to the minute details of the design of the apparel and accessories which is reflected in the collection. We have dresses, skirts, tops, scarves, T-shirts, jackets, trousers, jeggings and many more styles along with a new range of accessories to complete the look. All products are created with exciting and wearable designs and add a tinge of colour and happiness to the category. The silhouettes, patterns and cuts reflect international design standards and we have a dedicated team of designers in our design studio to innovate continuously. The collection is the first of many and we strongly believe that our customers will love the new face of brand Chumbak,” said Shubhra Chaddha, co-founder, Chumbak.

From creating souvenirs that represented India to an entire range of apparel, accessories and home products, the brand has come a long way since its inception in 2010. Its story is now complete and we can see oodles of unique stuff coming our way. Here’s wishing the team the very best in its future endeavours! We’re so proud of you, guys.

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